MICTMarketing video workflow
Plan and produce short marketing video concepts from prompts or reference images. MICT helps marketers test launch teasers, social hooks, ad storyboards, and product motion ideas before committing to a full shoot.
An AI video generator for marketing is a tool that turns campaign ideas, product angles, scripts, or visual references into short video concepts. It is useful for testing hooks, storyboards, and creative directions, while final quality still depends on the model, prompt, settings, source assets, and provider limits.
Start with the business goal, then translate the message into a short scene the model can actually render.
Decide whether the clip should sell a product, explain a feature, tease a launch, brief a creator, or test a paid social angle.
Describe the first three seconds clearly: subject, motion, camera, setting, audience, and emotional tone.
Use text-to-video for new campaign concepts, or image-to-video when a product photo, key visual, or brand asset should stay central.
Compare Wan 2.6 and Kling 3.0, then choose aspect ratio, duration, quality, and resolution for the channel you plan to test.
Check whether the clip communicates the offer, preserves important brand details, and works as a concept before using it externally.
Use these workflows when speed matters, but the clip still needs a clear creative direction.
Generate short reveal shots, mood clips, and landing-page hero concepts before the full launch asset set is ready.
Create multiple hook directions for TikTok, Reels, Shorts, and ad concept review without booking production immediately.
Turn a campaign idea into a visual reference that creators, editors, and clients can understand quickly.
Convert scripts and product angles into moving boards for internal review, pitch decks, and agency feedback rounds.
Start with a specific prompt, then change one variable at a time: model, duration, camera motion, or aspect ratio.
Macro product launch teaser for a matte black smart bottle on a reflective surface, slow push-in, soft rim light, premium tech ad mood, final clean packshot.
Wan 2.6, 16:9, 10 seconds, landing-page hero concept
Creator-style vertical ad opening for a productivity app, fast desk setup transformation, energetic handheld camera, morning light, clear before-and-after feeling.
Kling 3.0, 9:16, 10 seconds, paid social concept
Cinematic montage of small teams preparing a product launch at night, laptop glow, sticky notes, confident pacing, modern startup campaign mood.
Wan 2.6, 16:9, 10 seconds, storyboard reference
Pick the workflow that matches the asset you already have.
| Scenario | Guidance |
|---|---|
| Best fit | Concept videos, launch teasers, ad hooks, creator briefs, and early storyboards. |
| Starting asset | A script, campaign angle, product photo, mockup, reference image, or creative brief. |
| Model choice | Test Wan 2.6 and Kling 3.0 side by side when style, motion, or format matters. |
| Review standard | Check brand accuracy, claim safety, product detail, usage rights, and provider policy limits before publishing. |
| Not ideal for | Regulated claims, guaranteed product fidelity, final legal approvals, or videos that require exact human likeness control. |
Short answers for creators comparing AI video workflows.
AI video generation is better treated as a concept and production-assist workflow, not a full replacement for strategy, brand review, editing, or legal approval. MICT can help teams test visual hooks, storyboards, and short clips faster. Final quality depends on the prompt, selected model, settings, source assets, and provider limits.
MICT is best suited for short launch teasers, social ad concepts, creator briefs, product mood clips, and storyboard references. It can start from text prompts or reference images. For customer-facing campaigns, review every output for brand accuracy, policy compliance, usage rights, and whether product details remained acceptable.
Most marketers should test both Wan 2.6 and Kling 3.0 when the campaign depends on motion style or format. Wan 2.6 can be a strong starting point for polished cinematic concepts, while Kling 3.0 is useful for short-form experimentation. Availability and exact settings are shown in the Studio.
A useful prompt should include the audience, product type, scene, camera movement, lighting, mood, and the job of the clip. Avoid asking for too many unrelated actions in one generation. For product or brand-sensitive work, use image-to-video with a clear reference asset and review the result carefully.
MICT is built for creator and business workflows, but paid ad usage still requires your own review. Check MICT terms, provider restrictions, brand guidelines, platform ad policies, and any rights related to uploaded assets. Outputs should also be checked for accuracy before they represent a product, price, claim, or customer outcome.
Open MICT Studio with the right mode selected, then generate your first version.